I started Visibella because small brands deserve big impact.

Before Visibella, I spent over 10 years as an artist and creative—navigating the brutal truth most small brands face: There’s a lot of noise out there, and not nearly enough real help. Everywhere I looked, creators were sold cookie-cutter websites and vague “branding” packages that never moved the needle. Agencies kept their process vague and their results even vaguer. Then I flipped the script. I started helping fellow musicians, freelancers, business owners and creators with their systems: optimising sales funnels, fixing broken online stores, and launching brands with actual strategy. Over time, I worked with 100+ businesses and helped generate over $800,000 in profit—all without an agency behind me. That’s when it clicked: Small business don’t need “more content.” They need better systems. So in 2020, I launched Visibella to prove that lean, honest growth is not just possible—it’s scalable. I wasn’t interested in selling fluff. I wanted to build something lean, clear, and obsessed with actual outcomes.